Tumblr is Launching Live Video Today

Twitter has Periscope. Amazon has Twitch. Google has YouTube’s live streaming. And Facebook has Facebook Live. Now, Tumblr is getting into live video, too. The company is preparing to launch a new live video feature on its service, beginning tomorrow, which will introduce a series of live broadcasts as well as a user-facing feature that could compete with Facebook Live, among other things.

Currently, Tumblr is cryptically teasing the new addition via promos on the Tumblr blog livevideo.tumblr.com, which was first spotted by David Chartier, who posted a tweet:

Tumblr plans to compete in the fast-crowding live video space, according to a promotional webpage unearthed by Twitter user David Chartier over this past weekend. The page, livevideo.tumblr.com, features a programming schedule and a launch date of June 21st, though the date may not be set in stone. TechCrunchconfirmed today the images are indeed Tumblr advertising material for the new platform. It's unclear how the company's live video ambitions will shape up, and whether it will resemble anything like Facebook Live, Twitter's Periscope, or Amazon-owned Twitch.

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